Trista Engle Trista Engle

Building a Business Without Burning Out: Why Asking for Help Matters

After years of saying yes to every bride and working long hours solo, I learned one of the most valuable lessons in business—success doesn't come from doing it all yourself. In this post, I share how I built a thriving hair business by asking for help, trusting others, and building a small but mighty team. If you're in the grind right now, this is for you.

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Trista Engle Trista Engle

Beauty Metrics that Matter: How I Stopped Guessing and Started Growing

Numbers don’t have to be scary, especially in the beauty industry. Whether you’re a stylist, salon owner, or school director, knowing your key metrics can mean the difference between burnout and breakthrough. In this post, I’m sharing real-world stories (including why retail might just be your secret rent-payer), the top numbers to track, and how understanding your “cost per haircut” can completely change your business. If you make people beautiful, we’ll help make your numbers beautiful too.

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Trista Engle Trista Engle

Robots, Reports, and Reality

What AI Means for Bookkeeping—and Why It Still Needs a Human Touch

AI is everywhere right now—from your email inbox to your shopping cart to (yes) your accounting software. It promises faster reports, fewer errors, and less manual entry. Sounds amazing, right?

But if you're a small business owner wondering, “Is AI going to replace my bookkeeper?”—let me say this clearly:

No. Not now. Not ever.

Here’s the real story behind the AI wave in accounting—and what it means for your business.

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Trista Engle Trista Engle

When the Numbers Shift Under Your Feet

What You Need to Know About Tariffs and Your Business

There’s nothing quite like waking up to find your product costs have gone up—overnight. No change in your supplier. No switch in materials. Just a government announcement, a new tariff code, and suddenly, your margins are on life support.

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Trista Engle Trista Engle

Prove It

The Day My Degree Wasn’t Enough—and Why I’m Grateful

I had just moved back to the U.S. after living in Japan with my husband, Jeremy, a naval aviator stationed overseas. It was a season of change. We were transitioning, starting over, and I was looking to rebuild my career while Jeremy prepared for his next deployment—three years away, back in Japan.

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Trista Engle Trista Engle

Pennies to Lobsters

How a Box of Lobsters Showed Me I Was on the Right Path

It started with a penny.

Years ago, I was working with Epps Aviation, a family-run aircraft services company based in Georgia that had been serving private pilots and jet owners since the 1960s. Their team was sharp, respected, and deeply invested in keeping their legacy strong. But they had a problem—a one-cent problem.

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Trista Engle Trista Engle

Stay in your Lane

Why Delegating Bookkeeping Is a Power Move, Not a Weakness

As a small business owner, you’ve learned to wear a lot of hats: marketer, scheduler, customer service rep, HR manager, and…somewhere in the shuffle…bookkeeper. But just because you can do it all doesn’t mean you should.

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Trista Engle Trista Engle

This Way-Our Blog

The Path is Clear

If you're here, you're probably a business owner juggling about 19 hats. You’re brilliant at your craft, whether it’s cutting hair, coaching clients, or running a service-based business, but the financial stuff? That’s where things tend to get messy, and it might feel like your plant needs a little water.

That’s where we come in.

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